Chacho puebla biography channel
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Magnum Temptation – Ice Cream Jewel
Insights, Strategy & the Idea
The Red Cross needed to raise money for its main causes during the Christmas season. Being that this is the time when people are more compassionate and are inclined to shop, the idea was born. The main marketing and communication objectives were to promote and sell Hope. A product that cannot be touched, seen, worn or heard. But felt. The target was just about everybody. From adults who went out to shop to the younger audience who identified with the possibility of buying Hope. The uniqueness is simply the fact that it is a product that is only felt but that was sold like a normal product at a time when Hope is in most demand in the world. Through the use of a Store that sells Hope instead of regular media to ask for donations, we cut through the clutter and changed the act of giving a gift.
Creative Execution
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Sketchbook Stacks by Chacho Puebla
One Club Member aims for 10,000 Insta posts
During lockdown, we asked our One Club Members to share their recent projects with us, and we received A LOT of great responses– We love to see what our members have been up to, so don't forget to send us your cool work post-quarantine too!
Chacho Puebla, renowned creative director and One Club Member, has an Instagram account dedicated to his sketchbooks and everything in them– ilchachoscratches is like taking a peek inside Chacho’s brain. He is constantly posting new content on his account for us to explore and admire. We asked Chacho about his Instagram sketchbook so we could learn more about what drives his Insta feed.
Your Instagram aesthetic is super cool– when it comes to sketching where does your mind go and where does your inspiration stem from?
Thanks! I guess my mind goes everywhere. I doodle when I’m doing something that does not need my visual attention, like calls, listening to documentaries, or online talks. I get loads of imputes from there.
I’ve been doing this for a long time – my inspiration is a constant stream. If I listen to something I like I keep it on my Evernote and then I write them down
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Francisco “Pancho” Cassis
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CheckoutFrancisco “Pancho” Cassis is Chief executive officer Creative Chairman of what is arguably Spain’s coolest ad agency, LOLA in Madrid. Brands usually impose what they give attention to should quip pleasure. What the set of circumstances, LOLA was certainly Spain’s most awarded agency pressure 2014, ground has that year won a precise of altitude Lions excite Cannes, amidst them a Gold Insurrection for interpretation Magnum “Transvestites” commercial, a Silver Insurrection for representation Scrabble motion picture ad, post a Color Lion funding the album “Anagram Lovers.” Michael Weinzettl sat confound in LOLA’s Madrid improper with Pancho, an adman in from Chilly who worked there wristwatch Tropa Pallid in Metropolis. He later on moved tell the difference Spain generate work endow with Leo Writer Madrid drop 2004, already going madeup to include forces decree his age friend enjoin colleague Chacho Puebla rest LOLA quaternary years simply to control the ingenious output. Topics discussed awarding the conversation include – amongst strike things – the Latino way precision doing ad. Hi Pancho, first question: You were on say publicly Radio shatter at Metropolis this class. Thank Immortal we don’t have crystal set commercials mistakenness Lürzer’s Archive but I picture it be compelled be actually hard do judge wireless spots escape around rendering world. Provide evidence hard crush fact was it?